4 Ways to Improve Organic SEO Rankings.
Getting website traffic can be a difficult process, especially if you aren’t a corporation with an entire marketing team and thousands of dollars to spend on advertisements. Most websites have problems driving lots of viewers to their content, but there are a few ways you can get your website in front of more eyes.
The simplest way to improve your search engine optimization is to add more content.
Search engines like Google want to return the best websites for a given keyword. To do so, they have their algorithms that try and best determine what a page is about, how “popular” it is, and other factors. If you have a website with a hundred pages, but only a couple of those pages have any meaningful content, then you aren’t going to be returned very often. The more pages you have, the higher your chances of having a page with relevant content.
Search engine optimization can be very complicated and time-consuming. If you currently don’t have the time or knowledge to properly optimize your website, some companies offer SEO services. Good SEO practices include things like: making sure all of your pages have a clear and descriptive title, making sure all of your internal links are working properly, etc.
Social media promotion is a fantastic way to drive traffic to your website.
Social networks like Facebook and Twitter can generate a lot of eyes on a new piece of content. However, this has to be done sparingly. Posting on social media every time you create a new post can get old and turn away potential visitors. Instead, post maybe once or twice a week at most to keep traffic high and steady.
Posting on social media isn’t the only way to improve your website traffic. You can also do things like writing guest blog posts, or starting a podcast to generate attention. When you write for another website, search engines see that as another page of content on your site. If you have one page with five hundred words and another with five thousand, then you’re that much more likely to rank for a given keyword.
A podcast can be a lot of fun and extremely useful when it comes to organic SEO. Similar to writing on another site, having content in audio form is seen as another page by search engines. This means if you have one page with ten minutes of audio and another with one hour of audio, then you’re that much more likely to rank for a given keyword.
Featured snippets and rich results are a great way to get organic traffic in the short term.
Featured snippets show up when a search is done in Google, Bing, or other search engines. These result placeholders have a space where you can add your content. This is a fantastic way to get more eyes on your website without having to spend any extra money or time. Rich results are similar to featured snippets. These boxes show up on the right side of search engines and can be used similarly, but may not carry as much weight in the algorithm.
Links are one of the most important aspects of organic SEO.
More links mean more popularity, which means you’re likely to show up on search engine results. However, simply creating a lot of links won’t help you rank higher on Google or other websites. You have to create quality content that people want to link to. If you do this, then people are more likely to link to you.
It’s important to note that these are some of the most common things that websites can do to improve their organic SEO rankings. There are hundreds of other strategies out there, but they aren’t always as effective or easy for beginners to implement.
With these four simple strategies, you can get website traffic to your content much more easily. Each of these methods is free or has very low costs associated with them. You don’t have to be a big corporation with an entire marketing team to drive targeted traffic to your website. Just try out each of these methods and you’ll be on the right track.
Thanks for reading, and I hope you found this article helpful. If you did, feel free to share it with other people who might find it useful as well. As always, if there’s anything I missed or any information you’d like to see added to this post, please leave a comment!