“How content marketing helped me grow my blog from 0 to 100K visitors per month”
I know this from experience. When I first started blogging, I had no idea what I was doing. I would publish blog posts without any planning or strategy, and I barely got any traffic.
It wasn’t until I started using content marketing that my blog saw any real growth. In just a few months, my blog went from 0 to 100,000 visitors per month.
So how did I do it?
Here are a few tips that helped me grow my blog:
1. Choose the right platform
When it comes to blogging, you have two options: start your blog or contribute content to someone else’s.
If you want content marketing to work, start your own blog. This allows you to fully control the direction of your content. You can share exactly what you think will help your audience the most, and all traffic comes directly to you.
Creating content for another platform has its benefits too though. For example, HubSpot has a bigger audience than my blog does, so I am reaching more people with each post. Also, if I don’t have time to write a new blog post from scratch, I can re-purpose one of my old posts onto their publishing platform and reach even more people with it.
This isn’t an either/or decision though, so don’t feel like you have to choose one or the other. Content marketing will be a lot more effective if you do both.
2. Focus on content that delivers value to your readers
One of my favorite things about content marketing is that it allows you to focus on creating content that helps your audience, rather than just trying to sell them something. When I first started blogging a few years ago, I focused almost exclusively on selling my products and services. This may work for some people, but I prefer content marketing because it focuses on giving value instead of pushing hard for sales. And this has been reflected in the kind of content I produce for HubSpot – all valuable information about content marketing.
3. Make content easy to share
Every content marketer knows that content needs to be optimized for social media sharing, but the trick isn’t just including hashtags and links. There are other simple things you can do to make it super-easy for your readers to share your content on social media:
– Include a large image – When someone visits a site from their mobile device, they’re more likely to notice content that stands out from the rest of the page because it has imagery included. By making this first image full width, you ensure that people will see it standing out from everything else on the page.
– Use an attention-grabbing headline – An attention-grabbing headline could be something like “15 Facts You Didn’t Know About Content Marketing” which encourages people to click and learn more.
– Make it easy to share – Include social media sharing buttons prominently on your content, and make sure they’re easily accessible.
4. Produce content consistently
One of the biggest challenges content marketers face is producing content consistently. This is especially true when you’re just starting and don’t have a large audience yet.
The key to overcoming this challenge is to produce content that’s valuable and interesting to your audience. If you can do that, then your readers will be more likely to come back for more, even if you don’t publish content every day. And over time, as you continue to produce quality content, the size of your audience will grow, so content marketing becomes easier.
5. Promote content on social media
If content marketing is going to work for you, you must promote all your content online. Here are two ways to promote content successfully:
– Think about where your readers will be – If most of your readers are on Facebook, then create a post specifically for them there.
– Use the right hashtags – Hashtags can help people find relevant content through social media searches. Add relevant hashtags to every piece of content you share online, especially if it’s evergreen content that will remain useful for months or even years after it’s published.
6. Use email marketing in conjunction with content marketing
Email marketing can be an extremely powerful tool for content marketers. It’s especially helpful once you’ve built up a decent-sized audience so you have someplace to send people when you publish new content. Here are three ways content marketers can use email marketing in conjunction with content marketing:
– Send follow-up emails – Send your readers an email letting them know about your new content, especially if it’s on a topic they’re interested in.
– Use content upgrades – You can increase engagement with content by giving your readers something extra that goes along with the content they just read.
– Annotate posts on social media – If someone likes or shares one of your blog posts, make sure to share it on Twitter and Facebook while using the right hashtags.
– Include relevant hashtags – If you publish a piece of content about social media marketing, use the hashtag #socialmedia to make sure people see it in their feed.
– Schedule social media posts ahead of time – If you write 10+ pieces of content per month, set up an editorial calendar so you know exactly when each one will be published (and which ones will go out on social media).
7. Track results to find success
It’s very important to track the success of both individual content pieces and content marketing campaigns. Use analytics software to help you understand which content is resonating with your audience and what types of content are driving the most traffic to your website.
8. Keep learning and evolving
The world of content marketing is constantly changing, so it’s important to keep up with the latest trends and changes to stay ahead of the competition. Subscribe to popular blogs and newsletters, attend content marketing conferences and read books on the topic to continue expanding your knowledge.