Myth 1: “Long copy doesn’t work because people have short attention spans.”
→ Reality: Engaging long copy converts. If it’s valuable, readers will stick around.
Myth 2: “Always write to ‘everyone’ to maximize reach.”
→ Reality: Target a specific audience. Niche focus makes your message resonate.
Myth 3: “Use big words to sound professional.”
→ Reality: Simplicity wins. Clear, concise language builds trust and clarity.
Myth 4: “Features sell products.”
→ Reality: Benefits sell. Explain how your product improves lives.
Myth 5: “You need a catchy headline more than anything else.”
→ Reality: A headline must promise a benefit. Catchy alone doesn’t convert.
Myth 6: “Copy should sound like an ad.”
→ Reality: Conversational tones connect better. Write like you’re speaking to a friend.
Myth 7: “Grammar perfection is a must.”
→ Reality: Authenticity trumps perfection. Be relatable, even if imperfect.
Myth 8: “Exaggerated claims make ads stand out.”
→ Reality: Honesty sells. Credibility builds trust and long-term relationships.
Myth 9: “More content equals more value.”
→ Reality: Quality over quantity. Impactful messages need no extra fluff.
Myth 10: “You should never break the rules.”
→ Reality: Innovation often comes from rule-breaking. Test boundaries for breakthroughs.
