If you’re unfamiliar with rich results, they “are experiences on Google Search that go beyond the standard blue link.” So, what does that actually mean?

If you’ve watched Google search results evolve over the past few years, you’ve noticed your search results are no longer only a page full of large blue text links and descriptions. Some results produce a variety of different informational pieces.

For example, if you search “COVID”, you’ll encounter one of the most comprehensive examples of rich results.


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